
Beyond Money. Key Insights from ASFA 2025

The retirement income landscape is shifting dramatically, and this year’s ASFA Conference made one thing clear: Australian superannuation funds are reimagining their role in members’ retirement journeys far beyond traditional investment management.
The Evolution of Retirement Support
Perhaps the most striking theme across multiple sessions was the industry’s looking to move toward holistic member support. Dena Brockie from AustralianSuper articulated what many are thinking: “A good retirement will be retiring with confidence.” This isn’t just about account balances—it’s about creating a comprehensive lived experience that gives retirees certainty and peace of mind.
Hostplus demonstrated this shift in practice. Umberto Mecchi outlined their partnership model, offering members everything from bulk-purchased wills through Willed to MetLife’s 360 Health program. The message echoed Bec Wilson’s challenge to the industry: retirement is not just about money. It’s about health, wellbeing, legacy planning, and purpose.
The Four Pillars Framework
Patrick Clarke from Generation Life introduced a useful framework for thinking about retirement needs—the “4Ls”:
- Liquidity: Access to funds when needed
- Lifestyle: Maintaining desired living standards
- Legacy: Leaving something behind
- Longevity: Managing the risk of outliving savings
This framework provides a practical lens for funds to assess whether their retirement solutions genuinely address the full spectrum of member needs.
A Fundamental Mindset Shift
BlackRock’s James Kingston made a compelling case for transforming how the industry thinks about retirement preparation. Rather than treating retirement as a sudden transition point, he argued for building lifetime income thinking into the accumulation stage itself. This represents a fundamental shift—helping members think about retirement income from day one, not just when they’re approaching retirement age.
Innovation in Product Design and Advice
The sessions revealed significant innovation happening in how funds deliver retirement solutions:
Default retirement products are increasingly in the spotlight as funds grapple with how to serve diverse member cohorts effectively.
Advice models are evolving rapidly. Anne Fuchs from Australian Retirement Trust expressed strong support for the incoming Duty to Provide Best Financial Outcomes (DBFO) framework, which would enable funds to provide targeted prompts—what she described as “being able to advise on contributions rather than giving full-scale advice—a bit like going to IKEA to buy a cushion without having to see the whole store.”
Digital tools are advancing. AMP’s Estelle Liu previewed their 2026 platform enhancement, which will include projection capabilities allowing members to model different combinations of account-based pensions and lifetime income products—exactly the kind of integrated planning tool the industry needs.
Beyond Financial Products
Several funds are moving into areas that would have seemed unusual just a few years ago. Both AustralianSuper and HESTA highlighted investments in affordable housing, with Brighter Super detailing a collaborative model involving Queensland government subsidies, Brisbane Housing equity stakes, and super fund subordinated debt.
This signals funds increasingly seeing their role as addressing the full ecosystem of retirement security—not just investment returns, but housing affordability, health support, and estate planning.
The Confidence Challenge
If there’s a key takeaway, it’s this: the industry recognises that retirement security isn’t simply about accumulating a certain dollar figure. It’s about giving members confidence that their retirement income will last as long as they do, while maintaining the flexibility and lifestyle they want.
As funds develop more sophisticated retirement income strategies, the challenge shifts from “how much do I need?” to “how do I deploy what I have to achieve the retirement I want?” That requires products, tools, advice frameworks, and support services that work together seamlessly.
The conversations at ASFA 2025 suggest the industry is rising to meet that challenge—even if implementation remains a work in progress.

