I have a Dream of Lifetime Income Streams for all Australians…

David Orford has a Dream of Lifetime Income Streams for all Australians.

A dream which will soon be a reality when our innovative lifetime pension product is launched in partnership with Generation Life later this year.

With Australians living longer it is more important than ever to make sure retirement savings will last. The Optimum Pension Real Lifetime Pension, to be launched as an investment linked lifetime annuity by Generation Life, will provide Australians with a new way to secure a lifetime income stream that does-not-run-out!

While Generation Life’s main business has been insurance bonds, the company aims to offer a lifetime income product, and the Generation Life Lifetime Pension will help fulfil this mission. Generation Life has recruited a new team, headed by Patrick Clarke, that is preparing for the product launch, drawing on extensive investment management and unit pricing experience to implement a new registry system. Our Optimum Pensions team are working closely with Generation Life to launch the product, with a focus on keeping it attractive, simple, and flexible.

A key advantage of our partnership is the flexibility that Generation Life can provide in offering the solution directly to retirees or via their financial adviser or producing a ‘white label’ version for superannuation funds to offer their members.

A lifetime income stream product, white labelled for superannuation funds for simple implementation

This option will provide superannuation funds with an opportunity to expand their retirement products on offer to members without any of the associated establishment risks and costs for systems and processes. It will also give the superannuation fund the option of retaining members and their assets as they transition to retirement.

Optimum Pensions has met with several superannuation funds about the Real Lifetime Pension and heard concern regarding the establishment costs of launching a new product that is yet to be tested in the market. With Generation Life taking the lead on manufacturing and marketing the product, it creates a quick, low-cost, low-risk way for funds to extend and complement its suite of existing retirement options for its members.

The partnership between Optimum Pensions and Generation Life will provide a new alternative for funds to provide their members with a lifetime income stream that can be integrated with their Account Based Pension.

Our team are thrilled to see our collective dream come to life through offering Australians an innovative product to provide an income for life in retirement. I encourage you to get in touch to discuss your options and help make this dream a reality for your members.


Optimum Pensions was launched in 2017 with a single mission – to help Australians lead a comfortable retirement. The Optimum Pensions innovative retirement income solutions are specifically developed to address longevity risk and provide greater peace of mind for all retirees; no matter how long they live.

The Optimum Pensions, award-winning LifeSpan Calculator builds confidence around personal life expectancy and retirees’ possible retirement planning horizon.

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